Aurum Finance
A London-based fintech startup building wealth management tools for Gen Z needed a brand and website that could attract both retail users and institutional investors.
The Challenge
Aurum had a working product but looked like every other fintech app. They needed a design system and web presence that conveyed trustworthiness to older investors while feeling native to a generation that distrusts traditional finance.
Our Approach
We built a dual-track visual identity: bold, approachable colors and illustrations for consumer-facing pages; refined, data-dense layouts for the institutional pitch deck and case studies. The site uses subtle motion to make financial data feel dynamic rather than intimidating.
The Results
Seed round oversubscribed by 40% post-launch
User sign-ups increased 280% in first month
Featured in Financial Times 'Fintech to Watch'
Average session duration: 4m 45s (industry avg: 1m 20s)
“Nexvora solved the problem we'd been stuck on for months — how to look credible to VCs and approachable to 25-year-olds at the same time.”
James Okonkwo
CEO, Aurum Finance
Project Details
- Client
- Aurum Finance Ltd
- Industry
- Finance
- Package
- Scale
- Region
- United Kingdom
- Year
- 2026