Root & Ritual
A New Zealand wellness brand built around indigenous plant medicine wanted to reach international audiences without losing their Māori heritage narrative.
The Challenge
Root & Ritual had strong local retail presence and a loyal following in Australia, but no e-commerce strategy for global expansion. They needed a site that could tell their cultural story while functioning as a professional DTC store.
Our Approach
We built a narrative-forward site where the brand's origin, sourcing practices, and partnership with Māori growers are as prominent as the products. A 'Land & Ingredients' section educates visitors on each plant's traditional use. The store is clean, trustworthy, and fast.
The Results
International orders from 18 countries in first 30 days
Email list grew to 6,500 subscribers pre-launch
Average order value: $89 NZD
Featured in Well + Good US
“We were worried that going global would dilute who we are. The site did the opposite — it told our story better than we ever could in person.”
Hana Teahi
Founder, Root & Ritual
Project Details
- Client
- Root & Ritual NZ
- Industry
- Wellness
- Package
- Launch
- Region
- New Zealand
- Year
- 2026