The Glass House
A 12-room boutique hotel in Camps Bay needed a website that could drive direct bookings and compete with OTAs.
The Challenge
The Glass House was losing 20-30% of potential revenue to OTA commissions. Their website had no booking functionality and felt generic. They needed a site that communicated the property's unique character and made booking effortless.
Our Approach
We designed a visual-rich, immersive site with full-screen photography, a room-by-room showcase, and integrated direct booking. 'Experiences' pages highlight Cape Town activities the hotel curates. The booking flow removes every possible friction point.
The Results
Direct booking revenue up 65% vs prior year
OTA commission savings: $28K annually
Average booking value increased 22%
Featured in Condé Nast Traveller 'Best New Hotels'
“Guests now arrive already in love with the place. The website does the selling we used to do in phone calls.”
Nadine Visser
Owner, The Glass House
Project Details
- Client
- The Glass House Boutique Hotel
- Industry
- Hospitality
- Package
- Launch
- Region
- South Africa
- Year
- 2026