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Food & BeverageColombia2026
Oro Coffee Roasters
A specialty coffee roaster from Medellin wanted to sell directly to international consumers and wholesale buyers.
Launch Package
OC
The Challenge
Oro had an incredible product and story but was relying solely on third-party marketplaces. They needed their own branded presence to build direct relationships and command premium pricing.
Our Approach
We designed a warm, story-driven site that takes visitors from farm to cup. Rich photography, origin maps, and tasting notes create an immersive experience. The shop uses a clean, minimalist checkout flow.
The Results
Direct sales launched at $12K/month
Wholesale inquiries from 8 new countries
Average order value: $67 (3x marketplace average)
Email list grew to 4,200 subscribers in 3 months
Project Details
- Client
- Oro Coffee Co.
- Industry
- Food & Beverage
- Package
- Launch
- Region
- Colombia
- Year
- 2026
Tags
Food & BeverageE-CommerceStorytellingLatin America