Glow Science
A K-beauty brand launching internationally needed a website that could bridge Korean beauty conventions with Western e-commerce expectations.
The Challenge
Glow Science had strong TikTok presence and K-pop influencer backing but no standalone website. They needed a global DTC store that could handle multi-currency, international shipping, and ingredient transparency requirements for Western markets.
Our Approach
We built a clean, clinical-meets-luxury design with ingredient-first product pages, dual-language support (Korean/English), and a 'Skin Lab' quiz that recommends routines. The checkout flow was optimized for mobile-first international shoppers.
The Results
US and EU launched simultaneously with $85K first-week sales
Mobile conversion rate: 3.2% (industry avg: 1.4%)
Returning customer rate: 47% within 60 days
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Project Details
- Client
- Glow Science Korea
- Industry
- Beauty
- Package
- Scale
- Region
- South Korea
- Year
- 2026